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Omar Faruk
Jul 06, 2022
In General Discussions
Google Search Liaison Danny Sullivan has announced that the May 2020 Google Update has officially ended. This means that the process of deploying updates around the world should be complete and your search results should be stable. Responses from the search community indicated that Google's search results were problematic. Many have expressed negative sentiment towards the May 2020 core algorithm update. Oddly enough, Google seems to associate Etsy with the word "handmade", ranking almost any Etsy that contains the ghost mannequin effect service word "handmade" in its keyword phrase. It's as if Etsy's substance is closely related to the word handmade. Some examples from many Etsy-dominated queries: Handmade fishing flies Handmade socks Handmade bongos Handmade Bongos is a keyword phrase dominated by two results from Etsy, two results from eBay, and one result each from Pinterest and Amazon. Can Etsy and eBay quarantine bumps affect Google's algorithms? Google's algorithms can be described as being sensitive to user expectations. Users expect the type of answer they need when entering a query. How-to questions are expected to be DIY answers. Users may also tend to be happy with the response from a particular web page. In that case, if the user's expectations are met, a particular web page may be displayed in response to the query. Google Trends shows that Etsy has received an increase in search numbers. Can Google give Etsy the top SERP position because users tend to be happy during quarantine? Screenshot animations of Google Trends on Etsy and eBay over the last 90 days Amazon has also received a lot of quarantine-related traffic, close to the seasonal surge in Christmas season and July. Screenshots of Amazon's Google Trends chart for the last 12 months Given that both Etsy and Amazon are in demand from consumers, can Google reward both with more SERP positions because it's what users expect? advertisement Continue reading below On the contrary, gym related sites were hit in the ranking. Is this because Google is responding to quarantine-related search trends where searchers don't want to see gym site rankings in fitness-related queries? Related: How to analyze the cause of a ranking crash
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