Of course, along came the health concerns in the 1960s, and smoking got a bad rap. The Surgeon General linked it to all sorts of nasty stuff like lung cancer. Marlboro and its parent company, Philip Morris, faced lawsuits and regulations left and right.
But Marlboro didn't just stick to the U.S. It went global, becoming one of the most popular brands worldwide. It was everywhere, from Europe to Asia.
As time went on, smoking rates dropped, and regulations got stricter. Philip Morris had to diversify its investments, branching out into other industries like food and drinks.
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