Now, we are working together on bold plans to develop the group, all with a clear goal in mind: to enhance our brands' identities, honour their uniqueness and, at the same time, build a solid framework to support their evolution and future development.
When this campaign came to me, and I understood the creative direction, I was very excited because it's everything we've been waiting for. The embrace.
In Craig Green's space, which was converted to resemble a wind tunnel, 7 - foot - tall down Moncler Outlet wingsuits were trussed up like kites above the concrete floor.
In essence, MONDOGENIUS created 11 shows in 1 and spotlighted the worlds that birthed each collection. Starting in Shanghai, the show was led by 3 Moncler Grenoble, leading into Hiroshi Fujiwara's FRGMT, and DingYun Zhang. In Milan, JW Anderson presented a short film, while 2 Moncler 1952 Man celebrated art, with Craig Green and Palm Angels closing off the European leg of the tour. The final destinations -Tokyo, Seoul, and New York - were guided by HYKE, GENTLEMONSTER, ALYX, and 2 Moncler 1952 Woman.
From conception, GENIUS has put a series of well - loved brands to the test, welcoming them to rethink Moncler through their lens. It was then the turn of 2 Moncler 1952 Man Creative Director Sergio Zambon, who guided the audience through an exhibition inside the Central Station, followed by a charity auction on Artsy - and in the same location Craig Green showed a series of sculptural and extreme architectural structures reminiscent of machines designed to fly.