They also found that as their use expands beyond the retail world, they are likely to be adopted and widely used. Advertising Continue reading below This led to big companies like PayPal and Apple bidding and developing their own hardware. These positive results give hope that the Beacon platform and app could be favored by users. There is a lot of development going on and it will be interesting to see what happens to beacons over the next year. Begin If you're ready to get started (and if you're a retail business, now is the time), the first thing you need to do is buy the physical device for your location and build an app.
Next, you'll need to start determining what type of advertising you want to be able to deliver to your customers and hair masking service passers-by. According to Search Engine Land's Chris Marentis, here's what you'd need: Eddystone compatible BLE beacon hardware Ideas of what you want your app to be able to do A developer able to build with both proximity and proximity APIs Advertising Continue reading below Once you are set with these three basic aspects, you can hire a developer to start building simple apps for your workplace to see how the beacon and smartphones interact. You might also consider doing this in-house, although it's still fairly new and there isn't a whole lot of information yet, you may need to work with someone who has a little more experience with this!
To take away While Beacons are going to get bigger over the next few years, and they haven't exactly gained immense popularity yet , it's never too early to start thinking about how you can modify your SEO strategy with Beacons in mind. If you're a technology-focused company and take pride in being involved with the latest technological developments, that's fun. Honestly, I'm skeptical how far Beacons will take off at this point. They still have a lot of work to do to convince people that downloading the app and getting those Bluetooth ads is worth it. As such, if getting the Beacon platform technology and setup isn't in the marketing budget right now, I certainly think you can take some time and wait to see how the results are deployed for other companies.